DUW Parkstad developed a protocol for home owners in ‘Parkstad’, with free advice about sustainability, in order to stimulate energy conservation measures. For the realization of this protocol, they needed to put together a great team and elaborate the plan, for its execution within the towns of ‘Parkstad’. The necessity of taking energy conservation measures is not exactly ‘top-of-mind’ with most citizens. That is why you need an alternative way of communicating. Only by means of intensive one on one contact and the power of repetition, we reach our goals and gain support. Studio Erol takes on the role of connector between governments, citizens and the market.